Tired of seeing the same #$@$ "Custom Home" over and over again? A good question to ask... is it "Custom" or "Customized"? A truly custom home is completely specified from the ground up by the client. It means the client is responsible for dictating the design and is the standard bearer for whether the design will meet approval.
"Customized" is an approach that allows the client to believe they are making selections but the approval process is streamlined so that choices are limited.
A custom home will require the client providing detailed information about budget, design intent, and functional needs. The solutions the design team brings to a custom home project are then all about meeting those requirements set forth by the client.
In a customized experience, the budget, style choices and function (space planning, layout, finishes) are all predetermined before design begins.
Neither approach is good or bad but Reynard's approach is to collect data from the client, create a return brief, and iterate until the design meets the clients complete vision.